New Consumer Survey Now Available

The Millennial generation is expected to reach its peak in 2036 at 81.1 million people. What does the next 20 years have in store for the banking industry and how will financial institutions serve this huge client base. There still seems to be a mystery behind what millennials want from a financial institution and how they want to do their banking.. 

In November of 2016, RateWatch set out to explore Millennials and Banking. To better understand their perspective on life and financial goals, frustrations about money and how they want to do business with their financial institutions, we polled nearly 600 Millennials across the country.


The survey includes questions such as:

  • What are your frustrations when it comes to money?
  • If you could change one thing about your current Bank/Credit Union, what would it be?
  • Which of the following ways do you like to receive promotional offers from your Bank/Credit Union?
  • What did your Bank/Credit Union do to win your buisness?

Survey also includes sections related to:

  • Debit and Credit Cards
  • Homeownership
  • Loan Debt

Millennial Goals: Lifestyle, Money & Banking displays tables and graphs showing responses for all respondents as a whole as well as breaking them down to gender, age and income groups. Interesting highlights are also included throughout to point out significantly significant comparisons. This 85+ page report is available for only $179

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